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  Introduction
Introduction
Planning For a Business
Food Safety
Scaling Up
Pricing
Labels & Labeling
Marketing
Distribution
Technology in Business
Real Business Mistakes
Financial Resources
Quick Links
Acknowledgements

Glossary

across the web:  refers to the dimension of a label as they relate to the width of the paper as it comes off a roll or runs through labeling equipment.

along the web:  refers to the dimension of a label as they relate to the direction the paper unwinds as it comes off a roll

broker:  an independent sales agent that represents your product to retailers and wholesalers

consumer:  the end user of your product or service.

co-pack:  having someone else make your product in their facility under your company name

customer:  the purchaser of your product (note: this may be a different person than your end consumer).

data mining:  a practice that predicts likely behavior based on factors such as age, income and shopping habits.

demographic analysis:  Demographics is the study of populations. Demographic analysis is a way of measuring populations on the basis of certain characteristics such as age, income level, education and ethnicity. It helps companies understand who is purchasing their products.

dielines:  these are used to illustrate the size and shape of a label – ie the edges of the label

digital printing:  a printing process that does not require the need for plates, and typically utilizes four color process to create colors. Thermal, inkjet, and laser printing are also considered forms of digital printing.

flexographic printing:  a printing process that utilizes flexible plates to transfer ink onto substrates, where the printed image is raised above non-imaged areas of the plate.

foilstamp technologies:  this technology utilizes special carrier support dried inks. Hotstamp foils re-liquefy with heat and are transferred to various substrates using pressure. Coldstamp foils bond with special adhesives applied to substrates as they are printed.

marketing:  the process by which a firm creates value for its chosen customers. Thus a firm needs to define itself not by the product it sells but by the customer benefit provided.

market research:  The systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making. (1)

market share - The percentage or proportion of the total available market or market segment that is being serviced by a company (2)


offset printing:  a printing process involving plates where the image and non-image areas are on the same plane.  The ink is offset, or transferred, from the plate to a rubber blanket and then onto the paper

PMS colors:  a universal reference to specific colors using a matching system developed by Pantone, Inc, which stands for Pantone Matching System

process colors:  a mixture of four primary colors (yellow, magenta, cyan, and black) in varying amounts used to create a wide spectrum of colors, achieved by overprinting these colors with various dot structures.

psychographic analysis:  A way of segmenting individuals based on attitudes, needs and values. Psychographic analysis helps companies understand why consumers purchase their products.

server:  a central computer that acts as a warehouse for your software and data, and that directs traffic through your network

silkscreen printing:  a printing process where ink is pressed through screens and onto a substrate

SWOT analysis:  A method of analyzing a business that looks at its “Strengths, Weaknesses, Opportunities, and Threats. This helps a business decide what to emphasize and what not to emphasize, and takes into account both internal and external forces.


(1) Wikipedia Market Research
(2) Wikipedia Market Share


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